We can all use some good Business Networking Tips to get the most out of our marketing activities.
But there are some very simple steps to getting much more value from the time you invest in this.
This tip when mastered, can be applied anywhere, not just at Networking Events . . .
And that is . . .
Perfect Your Elevator Pitch
The story goes like this . . .
You get into an elevator and turn around to see your ideal client – the client that will bring you a huge commission, or turn your business around.
You must connect with this person, but what do you say?
In a very short 15 seconds time, you will reach their floor, and they will exit the elevator and your life forever.
What are you going to say that grabs their attention?
Another way to look at it is . . . you just got onto an elevator with the girl or boy of your dreams . . . (lol)
How will you get their attention in a way that makes them want to spend more time with you, get to know you better?
The answer lies in your . . .
It’s the sales pitch that you can deliver in the 15 seconds that it takes for the elevator to reach your prospects floor, at which time they leave the elevator, and your life, forever.
So, it has to be short, snappy and attention grabbing.
It needs to immediately address the problem or issue that the prospect is facing.
And it needs to be delivered calmly and confidently.
Now there are many other things that you can do to build rapport and connect with that person, and these are important too.
But you still have only 15 seconds to get your message across.
Networking Events are the same.
You really have a very short time in which to capture the heart and mind of the other person before there attention starts to wonder to other people and other opportunities in the room.
Developing an awesome Elevator Pitch is aided by good understanding of your USP Unique Selling Proposition.
“Hello Jack. What do you do?”
“We are cleaners. We can clean your home or office.”
So what? So can every other cleaner.
“We are mechanics. We can service your car, and give a free 25 point safety check.”
So what? So does every other mechanic.
What makes you stand out from the crowd?
What makes people want to do business with you instead of any other company offering the same products or services?
“Hello Jack. What do you do?”
“One of our clients recently spent $10 with us on sms messages and generated $1,800 of new business. How would that work in your business?”
“We turn websites into profits with websites that are business and marketing tools, not just a pretty brochure. How would that work in your business?”
“How would it change your business if your clients were raving fans – an unpaid sales force working for you?”
Developing a good Elevator Pitch is a hot Business Networking Tip, and is a whole workshop in itself.
So start giving it some thought now.
Well, that really is quite simple!
What should you do now?
- Think about what makes you unique.
- Develop a snappy Elevator Pitch and practice delivering it.
- Want some help or ideas? Just contact us at Hotpink Websites now.
If you die in an elevator, be sure to push the UP button.
~ Sam Levenson
Remember – Business Networking Tips
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