Officially, it is shrinking . . .

If there was any doubt, the evidence is there in front of me, (and you), and I just cannot ignore it.

They have just delivered the latest Yellow Pages.

           It is definitely shrinking ! 

Last years edition, (which is still sitting under my computer screen and still in the plastic wrapper), is 81mm thick and is in 2 books. 

This year’s edition is just 1 book and it is barely 50mm.

           That is a 40% reduction in size ! 



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Do your fingers do the walking?

OK, I admit it !!

I pinched this week’s Subject
from someone else!

But a newsletter that I subscribe to “Flying Solo” has just re-confirmed what our clients and our research have been telling us for ages now; i.e.

 

 

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The Truth About Yellow Pages

I just saw the guy delivering the Yellow Pages and my first thought was…  “I have something new to stand the computer screen on!”

          REALLY !!

That’s what I use the Yellow Pages for – to set my second computer screen above my laptop screen.

It’s just amazing that they are still distributing the printed copies.   My neighbour asked, “Why are they still delivering all that paper?”

To their credit, they do have online listings now as well as the printed books.  But perhaps they could not justify their advertising rates if they dropped the printed books ??  Maybe ??

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