TED speakers and pay-per-click marketers share one undeniable trait: we’re storytellers. We distill content into short, enticing conversations with our audiences to get them to “buy in.”
TED started in 1984 as a conference where speakers were tasked with sharing “ideas worth spreading.”
Therefore, we thought it only fitting to share our list of the top 10 TED talks we believe every PPC marketer can learn from.
We’re All in Marketing: What Evolution Tells Us About Advertising
Ethan Decker, Ecologist Turned Advertiser
Decker utilizes examples of advertising in nature to explain how humans advertise ourselves every day.
Decker explains that what matters most to us in life is often invisible (how others see us).
People discern who we are by using the visible cues we choose to represent ourselves.
His insightful talk explains how we can tap into what customers care about the most to connect with them via advertising.
Life Lessons from an Ad Man
Rory Sutherland, Vice Chairman of Ogilvy Group UK
Few ads have done more in the last decade to change the perception of a product than Old Spice’s “Smell Like a Man, Man” campaign. A company once prominently known for the “aftershave dads wear” was relaunched as a manly, swagger-inducing grooming brand.
Sutherland talks about how altering people’s perceptions via advertising can revolutionize how an audience consumes a product.
This humorous talk will make you consider flipping the script on the perception your ads create of your client’s products or services.