Without the big budgets enjoyed by major brands, small businesses must balance creativity and efficiency to make their marketing stand out.
To do this, you need to squeeze every last ounce of creativity from your marketing team while running your marketing operations in the leanest manner possible.
Here are some tips from members of our small business community for getting the most out of your marketing efforts.
Turn Your Customers into Advocates
Your marketing efforts can go a lot further if you’re able to get customers and followers to do some of the work for you. You can attempt to turn your customers into advocates for your business using the tips in this Your Guerrilla
Marketer post by Rick Verbanas.
Use Data to Influence Reluctant Buyers
When you’re trying to convince potential buyers to do business with you, you can create complicated marketing campaigns, or you can use data to back up your claims.
This Kissmetrics post by Shayla Price details how you can use data to influence reluctant buyers.
Create Your Own Productivity Strategy
Productivity isn’t a one-size-fits-all thing. What works for one business isn’t necessarily going to work for another.
So you have to create your own productivity strategy, as Gary Shouldis of 3Bug Media suggests in this post. Members of the BizSugar community also share thoughts on the post here.