The content marketer of today has an overwhelming (and ever-growing) number of skills, roles, and responsibilities that they need to master.
Or risk becoming irrelevant.
It doesn’t matter whether SEO is your jam, or that you feel most comfortable writing long, detailed articles.
These days, you have to know it all.
least, have a cursory understanding of how to work most marketing channels.
According to Brian Balfour, as a customer acquisition expert you need to have a firm understanding of the following foundational marketing subjects: Conversion Rate Optimization, A/B Testing, DB Querying, Photoshop and Wireframing, Excel Modelling, Copywriting, and Funnel Marketing.