Small businesses may not have a big budget for marketing, but the need for building email lists, tracking online visibility and sharing engaging content across social media channels is hugely important for increasing brand awareness and growing the company.
Luckily, there are countless tools and apps that make marketing easy, and they don’t have to cost a penny.
Social media sites like Snapchat and YouTube are well known by consumers and provide a free platform for sharing your company culture.
Tools like SEMrush and Google Analytics track brand visibility and website traffic so you can evaluate your online presence. And there are a lot more tools out there to employ.
We asked 12 entrepreneurs from YEC to share the marketing tools they love, both for their effective reach and their no-cost price tags.1. MailChimp
Every small business should be building an email list, yet many assume it’s just an added monthly expense that they don’t want to incur.
MailChimp’s “Forever Free” plan allows you to build a list of up to 2,000 subscribers and send 12,000 emails monthly.
This satisfies the needs of most small businesses, and provides a great free starting point for larger businesses. – Jonathan Long, Market Domination Media
When people like your product or service, they will refer you to their friends.
These are very valuable sources of business, yet not enough business owners ask customers for referrals or make it easy for them to make referrals.
Asking for Yelp reviews or other online reviews is another way to generate referrals.
Happy customers are happy to help if you ask. – Alan Carniol, Interview Success Formula
SEMrush is an amazing tool that allows businesses to track how visible their websites are on Google.
You can also use it to do competitor research and get information on what the competition is doing better than you.
With this information, business owners can decide where to allocate budget to improve their businesses online, and to generate more leads. – Guillermo Ortiz, Geek Powered Studios
4. Social Media
Social media is still drastically underutilized.
Hiring a professional social media strategist and consultant can cost an arm and a leg in this day and age, but the reality is you can be doing so much more on your own to grow and retain your audience, generate leads, boost interest in products and services, and create buzz around your brand.
The fact is, if you’re not gaining new social media followers every day, you’re not doing enough. – Blair Thomas, First American Merchant
Businesses that are on various social media platforms may find it daunting to post on so many different places on a regular basis.
Hootsuite solves this by allowing you to connect multiple social media accounts to one dashboard and use the tool to publish, schedule, monitor and fetch reports. – Humberto Farias, Concepta