Doing research for your next content marketing campaign?
Using Google search operators helps speed up your research, and makes your job a lot easier.
In this cheat sheet, we’ll share 13 useful search operators for content marketers.
Before we dive into the Google search operators, let’s briefly go over what is a search operator.
What is a Search Operator?
A search operator is a character, or set of characters, used to narrow down the focus of a search engine query.
Savvy content marketers use search operators when researching keywords, competitors, blog post headlines, or when checking SEO health.
Now that you know what a search operator is, let’s take a look at the 13 useful search operators for content marketers.
Google Search Operators Cheat Sheet
Here is the Google search operators full list at a glance.
We will go into each operator in depth below this cheat sheet.
Feel free to click on each of the search operators below to skip to that section:
That’s the bird’s eye view.
Now let’s take a deep dive into each of these Google search operators…
1. Quotes (“”)
Want to narrow down your search to return only results including a specific phrase?
Put that phrase in quotes.