YouTube Marketing gives you access to an enormous audience.
Every minute there are 300 hours of videos published on YouTube – ranging in every subject from saving lives to selling cat bibs.
Google has plenty of concise, easy-to-follow guides and tutorials to help you market your channels.
The problem is that there is so much information available, it can be hard to know where to start.
Before you know it, you have fallen down a YouTube wormhole of Paul Lynde videos, three hours have passed, and you burnt your oven pizza.
That’s why we have collected 18 best practices for YouTube marketing you can use to improve your channel.
Come Up With a YouTube Marketing Content Strategy
eMarketer estimated that YouTube had 180.1 million US users in 2016, and showed no signs of slowing down in the future.
So, before you hit the record button you may want to figure out how you are going to fit in to that ecosystem.
While your approach will vary based on your niche, it’s useful to have a general idea of what you want to do and how you are going to do it.
This heavy saturation of content makes it hard to get noticed. Viewer expectations and production standards can change in an instant.
1. Find Your Niche
If the distribution model of the internet has shown us anything, it’s that niche players fair well in the new digital landscape.
Even large companies like Nike and Apple partner with local businesses to reach niche audiences as part of theirYouTube marketing efforts.
2. Create Multiple Channels
Many successful YouTube accounts have multiple channels that address different topics.