What do they say in the safety announcements at the start of an air flight? “Put your mask on first before helping others!“ Sounds awfully selfish, but there is a reason why this subject came up this week. This metaphor was used at a networking meeting I attended, and is so very . . .
Archives for March 2014
Who says email marketing doesn’t work?
Who says email marketing doesn’t work? “I’ve been getting your email marketing tips for a while now. I need some advice on my website, and if I was going to trust anybody, it would be you.” This was the greeting that I got when I picked up the phone earlier this week and . .… Read More »
How many other sales is this business missing?
How many other sales is this business missing? This is a real life story of how a business missed a sales opportunity by not having their own website. We were travelling to a destination where we needed to buy a meal. We thought of a place that we had not been to before; but wanted… Read More »
What’s on your Not To Do list?
So what is a Not To Do list, and what’s on your Not To Do List? Many business owners that I talk with feel overworked and underpaid. They have so much to do that they hardly know what to do next; and they certainly feel that they do not “have a life”. I wrote a… Read More »
Time for a spring clean
Even though we are coming into Autumn here in the Southern Hemisphere, it is time for a spring clean. I was talking with a client yesterday who is dealing with overwhelm in their business, which is spilling over into their personal lives as well. Most business owners have dealt with this at some time or… Read More »
Maximise your marketing opportunities with email
Do you maximise your marketing opportunities with email? Every day you send out emails to people who you deal with regularly, people who you know casually in business, and to people you have never met before. Your email signature is a powerful tool that says a lot about you and can be used for .… Read More »
Are website review websites credible?
Are website review websites credible? There are any number of websites that provide a space for people to give feedback on restaurants and cafes, hotels and accommodation, etc. And we’ve all become addicted to using the web for credible advice. But are those reviews really all that credible? I feel that I must speak up… Read More »
Paradigm Shifts – Steven Covey
The idea of experiencing a paradigm shift can be unsettling. But here’s the story Stephen Covey tells of a paradigm shift he experienced. “I remember a mini-Paradigm Shift I experienced one Sunday morning on a subway in New York. People were sitting quietly — some reading newspapers, some lost in thought, some resting with their… Read More »
We did not realise there was this much difference
Heard at a networking meeting this week – “Our new client told me that they did not realise that there was this much difference in the service offerings” The speaker was an accountant and this was his story. They had recently started working with a new client who had been with the another accountant for… Read More »
Free Mobile site with every website
I just saw this advert – “Free Mobile site with every website” Which got me to thinking . . . a or so year ago, this was an extra cost item for most websites. Now, a good web developer provides this as a matter of course. So naturally it is going to be a free… Read More »
