Link acquisition is always changing.
Tactics, perceptions, and even the way search engines evaluate links are continuously evolving.
Because of the ever-changing nature of link building, it’s always interesting to examine the state of the industry.
Recently, my colleague Nicholas Chimonas partnered with Moz and Credo to conduct a link-building industry survey.
Nicholas detailed his process and the results from the survey in an excellent post on Moz.
I want to cover some of the key takeaways from this survey and offer my own insight and opinions on the current state and future of link building.
Here are some quick, high-level stats on the survey participants:
- 435 people participated in the survey.
- Most work at agencies (42 percent) or are in-house employees (27 percent).
- The majority work at companies with 1–50 employees (65 percent).
- A large portion work alone (33 percent) or in teams of two to five people (47 percent), with varying structures.
- Most spend 1–25 percent (36 percent) or 26–50 percent (34 percent) of their time/work on link acquisition.
This data provide some context as to who responded to the survey.
Let’s dive deeper into the survey results, looking at some specific areas.
The results from the survey provide some insight into what types of companies are purchasing link acquisition as a service.
According to the survey results, half of the participants serve clients that would be categorized as small to medium-sized businesses (SMBs).