Mobile devices have paved the way for a pervasively multitasking world. Between social media updates, live video, and constant streams of exciting digital content, there’s heaps of temptation to look at a screen while we’re supposed to be doing something else. In fact, we’re so easily distracted these days, that the average person checks their… Read More »
Archives for March 2017
5 Facebook Live Tips to Improve Viewership
You’ve likely noticed how many videos are published on Facebook each day. So many, that getting yours noticed is more challenging than ever. It’s hard even for an established publisher. For newbies … it’s like heading down a blind alley. Fortunately, you can cut through the noise by utilizing Facebook Live, an in-the-moment feature that… Read More »
Are You Being Too Obsessive With Your Inbound Marketing?
When it comes to an effective inbound marketing strategy, a company needs to put in a lot of energy into what they do in order to get positive results. While some people may argue that there’s no limit into how much effort you can put in, we say, there is a limit. If you’re spending… Read More »
How to Deal with Outliers in Your Data
One thing many people forget when dealing with data: outliers. Even in a controlled online experiment, your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way?
The Best Acquisition Channels To Fuel Your B2B Business
There are many articles written every day on how to acquire more users, clients and how to take advantage of the most prominent advertising channels out there, like Facebook. But, do they apply to B2B businesses? The truth is, most B2B businesses are very, very different than B2C businesses in pretty much every sales aspect.… Read More »
The Perfect Interview Question We Use When Hiring Customer Service Reps | Formilla Blog
Hiring a customer service rep – or any employee, for that matter – is one of the most important decisions you’ll ever make as a business owner. Hire poorly and your company could tank. Hire well and you’ll create a world-class business. “The secret of my success is that we have gone to exceptional lengths… Read More »
Use Email Blasts and Drip Marketing for Stronger Marketing Campaigns
You might think it’s a bad thing to be put on “blast,” or to be called a “drip” (that’s how kids these days talk, right?), but when it comes to email marketing, these terms have a very different meaning. Today, a huge amount of outbound marketing comes in the form of email marketing—especially for smaller… Read More »
Are You Still Making These 10 Content Marketing Mistakes?
One reason startups come to me is because they need help with content marketing. The number one problem most startups have is that they fly blind with content. They have no framework for their efforts. In other words, they have no strategy. So despite 86% of B2B marketers and 77% of B2C marketers using content… Read More »
How to create the right meta description • Yoast
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do?
Meta description for search & social • Yoast
Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on… Read More »
