Social media marketing sounds like a simple enough task.
You’ve got a great product, so you’ll just tell the whole world about it with a tweet.
Then that’ll go viral, the product sells itself, and you’ll buy the island next to Richard Branson’s.
It’s nice to dream.
But in reality, your one post probably won’t go viral. You’ll be tweeting and Facebook-ing a lot, and mostly what you get out will reflect the effort you put in.
The good news is that you can still drive traffic, generate leads, and even sell directly through social media.
You might not buy the island this week, but you can build a successful company off the back of your social efforts.
To do this, you need a sound strategy.
One you can re-use, alter, improve, and repeat.
So we’ve compiled 22 of the most compelling, well-researched, actionable social media resources available.
We’re talking strategy guides, playbooks, courses, and checklists.
Your social marketing is about to go from “uninspired” to “unbelievable.”
Let’s do this!
Only care about social media tools?
These are the best of the bunch.
Resources for any social media platform
There are key differences between each of the major social media platforms.
Instagram prioritizes images and video, Twitter is for real-time updates, and Facebook is fast becoming an all-purpose beast.
Your social strategies will vary somewhat for each.
But there are also similarities between them all.
You need a social media plan that works across the board, with special tweaks for individual platforms.
Our first 12 resources explain how to use social media for lead generation, to build a following, and to give your brand a voice.
Plus we have a bunch of great guides to social selling, which more businesses are using as old-fashioned sales techniques become less helpful.
1. How to Turn Social Media Conversations Into Leads