Fifty-five percent of all online product searches begin on Amazon.
Last year, the retail giant surpassed $107 billion in total sales — or over $12,000,000 in average hourly sales.
Amazon Prime alone boasts over 54 million members and counting.
If Prime were a country, it would have 8,000,000 more people than Spain and be the 27th most populous in the world.
Again, just Amazon Prime members.
If you take into account all active Amazon customers, they had over 300 million in 2015, which would be the 4th largest country in the world.
These mind-blowing stats are indicative of an undeniable fact: Amazon isn’t going anywhere.
Many online sellers fear that Amazon is going to cut into their profit margins and inhibit — or outright squash — growth. And let’s be honest: depending on your business model, those fears can be justified.
But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them.
Amazon’s control of market and mindshare isn’t a closed ecosystem — they make it quite possible to leverage their advantages for your own business.
You simply have to know how to play the game.
That’s why we rounded up these 25 experts who know how to win on Amazon and have been doing so for years.
Expedite your learning on selling on Amazon by tapping into their expertise below.
Ryan Bemiller, Founder, Shopping Signals
Understand that reviews and SEO play a large part in getting your product listings in front of more people.
Amazon is a search engine as much as it is a marketplace.
People search for products on Amazon.
And Amazon has ranking factors to help it determine which products to show, in which order, when someone performs a search.
So do some research on Amazon’s SEO factors.
Things like title, subtitle, description, questions and answers, and even pictures all factor in on how a product will rank.
Pay attention to keywords that people will use to find your products, and look at what keywords your competitors are using.
Reviews also play a big part in your ranking on Amazon.
The frequency and overall number of reviews you get will help Amazon determine your rank.
Be careful not to break Amazon’s terms of service with respect to soliciting reviews, but do try to solicit reviews.
You’ll need them.
Especially early-on when you’re trying to get some traction for a new product.