Online lead generation can be a hard territory to tackle. It is easy to make mistakes in your lead generation . . . especially when you are new to the market or just used to the old ways of traditional marketing.
A small mistake in an online lead generation campaign can lead to a huge loss in budget and a disastrous result for the business.
Here are 3 of the most common online lead generation mistakes you need to avoid at all costs.
3 Online Lead Generation Mistakes
Attracting The Wrong Traffic
It sure is exciting when your content got noticed by a lot of people and is able to drive them to the business’s website.
However, the leads that you acquire with a huge amount of traffic are usually unqualified leads. People who don’t need your services and only came on board to get access to a free service in your promotional offer.
A huge amount of traffic means nothing if it can’t be converted to sales & revenue.
To avoid this problem, remember to always be specific in your targeting.
Know who you plan to attract to your services, and develop promotional content that appeal to that specific target. By doing this, even if some people don’t take the desired action, at least the amount drop outs will be far less in the long run.
Terrible Landing Pages
Many business owners are still clueless about the importance of setting up proper landing pages for their products & services.
It doesn’t matter how brilliant your advertisements are – if your landing pages are awful, you are figuratively burning every dime of your advertising money because you will fail to convert anyone into a customer of the business.
Ask yourself: have you ever landed on a website & just walked away from it because there is so much going on there?
Or because it was confusing or unclear.
Or there was no clear call to action.
That’s what your prospects will think too when they land on your homepage. In order to create a high converting landing page, the 3 things you should concentrate on are:
- Headline: focus on the core problem
- Copy: highlight the benefits
- Call-to-Action: be bold, clear, & straightforward
Aside from increasing your customer conversion rate, good landing pages also help you to track activities & goal progress much easier.
It is important to track everything that is happening with your online ad activities.
Therefore, it’s necessary to develop some proper KPIs (Key Performance Indicators) in place to keep track with everything, identify what’s working & what’s not, & find ways to improve them later on.
The 2 most important KPIs you must have are:
- to track where you are getting the most traffic,
- to show which landing pages are converting the most & why.
If you can’t develop a KPI system on your own, it’s a good idea to integrate Google Analytics into your website as it will provide you with numbers & stats regarding traffic, leads, and conversion.
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