Smoking, eating fried foods, habitual base jumping, using outdated ecommerce strategies – all of these habits can get you into trouble.
But, habits are hard to break – especially when that habit caused an uptick in site traffic.
It’s all too easy to grow complacent and go through the motions with a set of outdated ecommerce strategies when you are making a profit.
That is why it’s important to constantly re-evalutate your approach.
Today, we’re outlining three outdated ecommerce methods that you need to drop like a bad habit.
Then, we’ll show you what to do instead.
Stop Publishing Pages With Thin Content
The structure, volume, and quality of the content on your website has a subtle, yet substantial effect on your bottom line.
There are some compelling reasons to invest in longform content on your ecommerce website.
“Thin content” is a term used to describe text with little perceived value or lack of relevant information.
For the purpose of this article, thin content means less than 500 words of relevant text.
While very few people know exactly how Googlebot’s algorithms work, it’s common knowledge that that longform content does well among search engine results pages.
Despite whatever fears newspaper publishers had about longform content a few years ago, the Future of Longform is alive and well in digital publishing.
How Ebay Lost Big
Search engine results often omit pages from sites with a ton of individual content-light pages.
This happened to Ebay when Google rolled out the Panda 4.0 update in 2014 – it was estimated that Ebay lost 33% of their traffic due to thin content.
That is a disastrous loss of market share. Since then Ebay has hired a slew of contractors to help clean up the mess, and prevent it from happening in the future.
But they paid a high price.
Problems With This Outdated Ecommerce Strategy
Pages with thin content won’t show up in the search engine results.
You stand to miss out on an enormous amount of revenue from organic search traffic.