3 Simple Steps to the Perfect Elevator Pitch
“What do you do?”
It is the inevitable question when you first meet someone, especially in a business situation.
That person is looking for a way to connect with you and to reach some common ground on which to continue your conversation.
If you don’t get there, to first base so to speak, then it is unlikely that you will get to any of the other bases !
It’s called an Elevator Pitch because you need to be able to deliver it in the time it takes for the elevator to reach the next floor, where that person is leaving the elevator . . . and your company.
But so many business owners fail to really take advantage of that opening opportunity with a decent answer that makes people want to hear more.
Fine tuning a good pitch and knowing how to deliver it inside of 90 seconds will do wonders for making new contacts and getting you in the right doors.
It must come across as informative without being sales-y, conversational and not rehearsed, natural and comfortable.
So I would like to share a simple 3 step formula developed by Antony Gaddie called the Gaddie Pitch.
It is simple, so that remembering your pitch is a breeze, (making it easy to use).
Your answer to the “what do you do?” question, should make people ask more questions; make them want to know more about you and what you can do for them.
So how does it work? Well here is Antony Gaddie himself giving a short tutorial to explain the basics.
Step 1: What do you do?
Start with “YOU KNOW HOW …..” and follow with your Target Client and Problems they face.
For example: You know how business owners often have trouble responding to the question “what do you do”?
Step 2: Follow that step with “WHAT WE DO IS …..”
and the Benefits and Feelings enjoyed by people who patronise your business.
For example: What the Gaddie Pitch does is make it easy to remember and deliver your pitch in a way that leaves everyone feeling relaxed and conversational and they’ll ask more questions.
Step 3: Start the last step with “IN FACT ….”
and tell a story or Case Study about how you did really well for someone or a company.
For example: In fact there were 30 people at our last networking event who gave us 5 star ratings just because of the Gaddie Pitch.
Easy right? There are only 3 things to remember.
Practise make perfect, right?
So the more that you practise your pitch in a friendly environment the easier it is to use because you are constantly improving on what you say and how you say it.
Download the format here:
Well, that is quite simple really!
What should you do now?
- Work on your Elevator Pitch so that you are ready to answer the question “What do you do?”.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.
~ Jack Welch
Remember – 3 Simple Steps to the Perfect Elevator Pitch