8 out of 10 people read the headline.
Only 2 out of 10 actually read the body copy.
In other words, if you screw up your blog post headline, it’s almost like you didn’t even write that new blog post you’ve been working on for weeks because no one is going to be reading it.
Headlines make or break you.
But it can be frustrating to spend hours writing a killer headline, especially after you already spent 5, 10, or even 20 hours writing the actual post in the first place.
And what does “killer” even mean?
Does it mean writing “clickbaity” headlines you’d see at the bottom of Huffington Post articles?