Is it possible to boost audience engagement on your content when you’re up against dwindling attention spans? Read these top tips to find out.
Mobile devices have paved the way for a pervasively multitasking world. Between social media updates, live video, and constant streams of exciting digital content, there’s heaps of temptation to look at a screen while we’re supposed to be doing something else.
In fact, we’re so easily distracted these days, that the average person checks their phone more than 1,500 times a week (there are a lot of cute dogs to get through). It will come as no surprise then, that our attention spans have shrunk to around just 8 seconds – that’s less than a goldfish.
Holding concentration in the digital world is no easy feat. So, when it comes to marketing, how can you effectively capture the attention of your audience? If you’re still paying attention, why not start by reading these three tips to help generate more clicks, shares, and most importantly, readers?
TL;DR: content needs to be skimmable, valuable, and authoritative to keep audiences engaged.
1. Communicate clearly
Those with short attention spans have very little time to digest the content you put in front of their eyes. 81% of people are skim-readers online, and through having a play around with formatting and layout, you can make it super easy for your audience to scan through your articles.