eBooks have just about been done to death . . . or have they?
If you’re interested in selling eBooks or other “Information Products” online, then here are a few tips to make sure you make the most money.
But is “selling eBooks” actually the best thing to do?
This article makes a lot of reference to “making money with your eBook”.
But more on that later . . .
Choose a niche where customers have a VERY strong EMOTIONAL NEED.
Why do so many eBooks and Information Products fail?
They just leave the author with nothing to show for their effort but wasted time and frustration.
It is probably because they selected their niche or topic based on what they themselves were INTERESTED in rather than what people were LOOKING FOR.
If you want to make money with your eBook or other Information Product, then you must choose a niche that is loaded with buyers who are EMOTIONAL about their need.
Most people are not “interested” in what you are interested in.
If they’re not feeling a strong emotional drive to solve a problem or get their desire, then they won’t be motivated to BUY from you.
For most people the temptation is to “widen” your niche in order to gain the largest market possible.
. . . because the author or creator wasn’t thinking like a CUSTOMER.
Customers don’t like to buy things that will fix all of their problems.
They like to buy things that will fix their ONE BIG problem.
If you’ve got sharp back pain, and you know how to fix it . . . would you buy a book called “All About Health”?
You’d buy a book that’s specifically about how to fix back pain.
If you want to learn how to build your own website for your business, do you buy a book called “Everything About The Internet And Computers”?
You buy a book called “How To Build Your Own Website”.
(And then when you realise how hard that is to do well . . . you get it done professionally by Hotpink Websites!)
Most of the time in life, it’s not wise to be “Narrow Minded”.
But when you are choosing your business niche or creating a product being narrow minded is absolutely the best thing to be.
By selecting a narrow niche, you are much less likely to have much or any competition in that niche.
Give it Away
Create a report or video with a high “Perceived Value” . . . and then GIVE IT AWAY.
That’s right . . . give it away!
As the internet becomes more and more “noisy”, customers have more and more options . . . and therefore more and more confusion!
So it is important to cut through the noise and the best way to do that is to create something valuable, then GIVE IT AWAY.
And don’t just give away any old information.
You want to attract people’s attention and get them in the door.
And use your knowledge to become the recognised expert go-to person in your subject.
Remember what we just said about all the “online noise”. Your offering has really got to stand out from the start to get people’s attention.
So create a report, video, webinar or other product – and make it about your BEST STUFF.
When your prospective customer comes to your website and gets something that’s very valuable from you for free – they will then say to themselves
If this is the quality of the stuff that they are giving away, then the product they’re selling must be truly awesome.
That’s why you give away your BEST stuff for free up front, (and make sure you ask your prospective customers to opt-in to your email list in order to get it!).
Then you have truly created some value – both in the lives of other people, and in your business.
Well, that is quite simple really!
What should you do now?
- Are you using effective marketing strategies in your business and website.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Something I’ll always remember – when I was a kid, I shook hands with Orville Wright. Forty years later, I shook hands with Neil Armstrong. The guy that invented the airplane and the guy that walked on the moon. In a lifetime, that’s kinda wild when you think about it.
~ Jonathan Winters
Remember – 3 Top Tips for Using eBooks