Are you worried that your marketing isn’t resonating with your target audience?
It could be a question of trust.
No matter what message we think we’re sending, it’s consumers’ opinions that count.
It doesn’t take much for them to hit the spam button in their email client or leave your site forever.
In this article, you’ll learn the spammy marketing practices that kill trust and conversions so you can avoid them.
That’ll help you build a relationship of trust with your customers and improve the conversion rate for your marketing.
Why Trust is Important in Marketing
In marketing, trust is everything. In fact, as a recent Entrepreneur article said, it’s “the new marketing currency”.
There’s a strong link between trust and conversions, with trust factors proven to boost sales.
That’s why, as a marketer, you’re looking to build a relationship with your customers, so that they stay with you for the long term.
But it’s also easy for the opposite to happen.
Spammy marketing practices can make your business seem untrustworthy and drive potential customers away forever.
Surprisingly, there are still people out there using marketing tactics that have the opposite effect to what’s intended.
Here are some of the bad marketing practices we’ve seen.
Let’s start with websites, because these are one of the main places where people look for information about your business.
Ever visited a website and found yourself itching to hit the back button?
We have too.
There are some website features that just don’t inspire trust.
Things like …