Every landing page offers a choice: read the call to action copy and act, or to leave it alone.
If a person clicks, they begin the conversion process.
If they don’t click, nothing happens.
They eventually leave your page, possibly never to return.
This makes your call-to-action button one of the most important components of your landing page.
Possibly the most important component.
With that in mind, we’ve got a step-by-step guide to help you optimize every aspect of your call-to-action button: copy, color, shape, size, and location.
We’ve also included some testing tips to help ensure your button gets the clicks it deserves.