Email communication has been in use by the general public for roughly two decades now.
In that time, the death of email has be touted again and again by various sources and outlets.
With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout the demise of email.
This has clearly never been reality.
In fact, Adestra just released a 2016 study showing that email is stronger than ever. 73% of Millennials prefer to receive messages from businesses through email. Even the power of social does not compare to email.
Email has the power to generate leads, engage consumers, and amass sales; this is why email marketing is still one of the most powerful marketing modalities available. Despite email’s prominence and ability, many ecommerce businesses fail miserably to convert through email.
While there are a number of reasons an email marketing campaign may not resonate with its intended audience, chances are many brands are making the same mistakes time and time again.
To help you alleviate the nightmare of not reaching your potential customers through the emails you spent hours generating, here are four essential elements ecommerce brands must include in their email marketing campaigns for stellar results.
1. Follow Up on Missed Sales
This may seem a bit obvious, but surprisingly enough, only about one third of e-retailers actually follow up on abandoned carts via email. With shopping cart abandonment rates increasing approximately 15% between 2010 and 2015, this is an opportunity that ecommerce brands cannot afford to miss.