One of the main goals of a business owner is to increase the awareness of their business.
However, tackling Search Engine Optimisation (SEO) can be quite a challenge for brands and businesses due to its ever-adapting nature.
There are certain common mistakes that business owners fall victim too, this results in inefficient use of their time and resources.
In this blog, Hotpink Websites highlights 5 Common Mistakes that business owners make in regard to their SEO campaigns.
1) Ignoring Social Elements
Social elements are super important for a high SEO ranking of your business, so you should always make sure that your business has a good social presence.
Try to share your blogs or articles via numerous social channels, and collect references from social accounts that have good reputations.
2) Beware of “Thin” Content
“Thin” content is content that’s packed with keywords and copy, but fails to really deliver factual or real information.
Thin content offers a decent amount of relevancy for a search engine but offers little value for the actual reader.
Google rolled out Panda – an update to its search algorithm in February 2011 that aimed to downgrad and weed out websites that only offer thin content to their readers.
So . . . make sure that your content is always well-written and user-friendly.
3) Not Budgeting for SEO Activities
Engaging in SEO is free, and showing up on search engines is just a perk.
However, for your website to rank highly on search engines, there needs to be a fair amount of effort involved from your business.
It is recommended that business owners should set aside some of their budget for SEO. Use an SEO tool or consultancy agency to help you achieve a higher ranking on search engines.
It’s not really fine if you want to choose cheap and quick SEO service providers that use black hat solutions for your business for the short term as black hat solutions can get your website badly “pinged” by Google.
It might be cheap, but it will cost you a lot in the long run.
Don’t hesitate to spend a little bit more on a high quality and experienced SEO service provider (such as Hotpink Websites). Your investment in SEO will guarantee the success of your venture in the future.
4) Don’t Put Enough Effort in the Keyword Brainstorming Phase
Traffic-generating keywords are what you need to increase your ranking on search engines.
You should start any SEO campaign by finding all the keywords that are already bringing traffic to your website.
These must relevant to your business’s website content.
Give keyword brainstorming some adequate time to guarantee the success of your business’s SEO efforts.
5) Expecting Immediate Results
Fact: Your SEO’s efforts will not take effect immediately.
Most of the time, SEO tactics and activities will take a few months to start to show some results.
You can, (and should), engage in some PPC activities to boost the visibility of your website but overall, patience is the key when it comes to SEO strategies and results.