Conversion rate optimization – so hot right now!
Smart companies are shifting their focus AWAY from the rabid and emphatic “WE MUST PRODUCE SO MUCH CONTENT!” and towards questions like, “What is all this content even doing for us, anyways?”
I’m excited by it – because that’s where I’m headed, too.
But it seems that there are still a lot of tough lessons to be learned about conversion rate optimization.
With exactly ONE screenshot, I’ll teach you 5 quick lessons you can take to the conversion bank.
Take a quick 10-second look at the following screenshot.
Full Disclosure: This screenshot came from a company that sells conversion rate optimization.
This is not meant to be a mean-spirited shin-kick at a competitor.
I’ve eliminated the name of the website and the URL for that reason.
But if a self-professed CRO firm can still get all of this wrong, there’s a good chance the average business is making a lot of the same mistakes.