Instagram is about so much more than posting photos. Savvy marketers are using the platform to start conversations with followers; engage with people using hashtags; and now, even post Snapchat-esque stories.
With more than 60 million photos and 1.6 billion likes dished out per day, Instagram is a marketing goldmine, which all too often goes untapped. So sure, you’re on Instagram, but are you making the most of the platform? These five tools will help you squeeze the most value out of every like.
1. Collect and amplify Instagram photos with Yotpo.
Yotpo gives you a range of new ways to engage with your Instagram fan community.
No matter how cool your company’s Instagram content may be, consumers don’t always trust brand photos. They trust their peers. Yotpo lets you prove to your followers that actual people love your products by allowing you to curate user-generated content (UGC) that relates to your brand.
As a business owner or marketer, you can use Yotpo’s moderation tools to search for images relevant to your brand and automatically ask the original poster for permission to add their visuals to your collections.
You can then display it on your site – either as a slideshow widget on product pages or on landing pages that include content related to various products.
2. Save time managing your social media with Buffer.
Already a beloved scheduling tool for Facebook, Twitter, Pinterest and other social media outlets, Buffer has done it again with its new Instagram capabilities.
While Instagram doesn’t allow you to publish photos straight to your account using third-party apps, Buffer will let you pre-write and arrange your posts ahead of time. When it’s time to post, Buffer will send a push notification to your smartphone, which you can then use to automatically migrate the content over to Instagram.
Buffer is even better for teams.
Multiple people can contribute to one account, with adjustable permissions for each. With built-in analytics, your marketing team can see exactly which posts have been the most successful and why. Whether you’re a solopreneur or the CEO of a company with thousands of employees, Buffer is a simple tool that works for everyone.
Related: This 5-Year-Old Photographer With 160,000 Instagram Followers Just Kickstarted His Own Book
3. BestBuddies tells you who likes your photos the most on Instagram.