It’s not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success.
It sets you up for consistency internally, promotes flexibility and innovation when it comes to content, and helps your audience know what to expect from your brand and when.
You’ve already done the work of creating and adapting original content for distribution, and understanding which channels your content is appropriate for. The final step before your content reaches your audience is putting in place a plan for regular but varied ways to disperse it.
If you’re still not convinced, here are five reasons you should invest some time in finding a calendar template that works for your team.