With the rise of comprehensive digital marketing, search engine optimization (SEO) has been somewhat on the sidelines.
Why would you spend your time on keywords, tags, and links (all this technical stuff) when you have paid ads, social media, and content?
Though a bit ignored, SEO is still increasingly important to a site’s overall performance in search.
Utilizing the power of on-page and off-page optimization, you can bring your site to the next level (i.e. increase rankings, drive more traffic, bolster conversion rates).
The bad news is, doing SEO the right way is easier said than done.
It is evolving quickly, and Google continues to throw out search algorithm updates, one after another.
It can be hard to stay on top of things and keep your site optimized for the new realities of search.
No wonder SEO professionals are constantly skimming the Web to fish out crucial bits of info about upcoming changes and updates.
But the problem is, being deeply afraid of missing out on the new stuff, they often make basic-level mistakes.
In this article, I review five silly but harmful SEO mistakes that even professionals make.
Avoid them at any cost because these errors can ruin your entire digital marketing campaign. Let’s dig in!
5 SEO Mistakes to Avoid
#1 Close Your Site from Indexing in .htaccess
If you do SEO for a living, most likely you have heard about .htaccess.
Basically, it is a configuration file which is used to store specific directives that block or provide access to a site’s document directories.
I cannot stress enough how important the .htaccess file is. If you know how to manage it, you can:
Create a more detailed sitemap
Generate cleaner URLs
Adjust caching to improve load time
In short, .htaccess is a crucial tool to polish your site’s indexing process and, eventually, receive higher SERPs.
However, you need to be a true pro to set up an .htaccess file correctly.
A single mistake could lead to dire consequences.
For instance, you can entirely block your site from indexing, like this: