Though they may have bigger budgets, big businesses don’t necessarily have to dig into their deep pockets to market their brands effectively.
In fact, it often comes down to how well they connect with their audiences and personalize their messages.
So how can you incorporate these tactics into your own marketing strategy?
Q. What’s an effective marketing tactic to borrow from bigger businesses?
1. Tell Your Story From the Heart
Big brands create stories. Iconic brands have long realized the power of their brand story to build connections.
Stories are the perfect catalyst to building brand loyalty and brand value.
When you can develop an emotional connection between consumers and your brand, your brand’s power will grow exponentially. –Jessica Baker, Aligned Signs