The buzz over new advertising technology only seems to be growing and the ideas keep rolling in.
We’re seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts .
After a flurry of IPOs and acquisitions in 2013-2014, the industry is poised to grow by over 300 percent by 2020.
Publishers and brands from all industries are realizing the strategic potential of highly targeted advertising that has global reach.
But who are the people behind the scenes, building the next generation of the ad tech industry from the ground up?
These six ad tech thought leaders represent the best and the brightest that advertising innovation has to offer this year.
1. Aaron Bell, Founder and CEO, AdRoll
Following stints at Stanford, Microsoft and NASA Aaron Bell founded AdRoll on the premise of finding the solution for small- and medium-sized businesses that had been neglected by the ad tech industry.
About a decade ago, Bell and the team at AdRoll led the front on educating the industry about “retargeting,” and now AdRoll has raised a cool $90 million.
Don’t let their recent layoffs fool you — with record-breaking revenues last year and big name partnerships with the likes of Facebook, Google and Twitter, their most recent move into the Chinese advertising market makes them one company to keep your eyes on.
2. Kim Perell, President, Amobee
Sporting a fresh promotion to CEO in late December, Kim Perell is no stranger to ad tech leadership.
Having served as CEO of Adconion Direct, which was acquired by Amobee in 2014, Perell joined as president, where she’s been managing all of Amobee’s worldwide business units, product lines, and technology development.
Amobee’s most compelling rollout to date has been its cross-device audience targeting solution, which merges data from multiple identity databases.
The company recently launched Amobee Triggers, which allows marketers to automatically launch and pause digital advertising campaigns based on real-time data, including changes in weather, financial market activity and foot traffic patterns.
Following some major flux in their leadership team, Amobee and Perell are poised for a monumental year of growth.
3. Dominick Porco, CEO, Impax Media
Recognized as one of the most accomplished executives in the ad tech industry, Dominick Porco brings over 30 years of experience to his role at Impax Media, an out-of-home (OOH) advertising platform that anonymously tracks attention metrics.
In December, Impax announced that it’s bringing smart video infotainment to a supermarket near you, against what many market experts have said about consumers tuning out.
Porco and team are confidently placing sponsored “shopping-related content” video spots in front of engaged, semi-captive consumers this year, and with an incredible amount of data to be collected, he will undoubtedly continue to be a source of truth in the future of OOH digital advertising.