By now, you’ve seen the mannequin challenge.
Everyone freezes in action poses, and in a silent, frozen way, enacts a scene.
Whether it be a Christmas Dinner scene or a sporting event, there have been some really great mannequin challenges popping up all over the web.
And for the content marketer, taking part in the mannequin challenge video was great – but following in a mannequins footsteps and seeing your results stand still is a nightmare.Everyone, and I do mean everyone, will make a content marketing mistake at some point in their career.
During my MozCon talk about Content Chaos, I talked about how I failed the first time I tried to use Reddit.
I talked about how I assumed that you could go onto this channel, submit a bunch of links and drive traffic. Well…
I was blocked.
I was banned.
I was devastated.
But I was able to learn from this mistake.
I spent time understanding Reddit and eventually I was able to land on the front page (multiple times) and close new business through Reddit DMs.
Flops are something we can embrace.
We can use our mistakes as an opportunity to learn what doesn’t work.
However, you also have to get real with yourself and your business, and recognize that these mistakes are unacceptable if they are made over and over and over again.
Some mistakes can be costly.
And unfortunately, every single week, I come across marketers from around the world making mistakes with their approach to content marketing.
Here are six of the biggest content marketing mistakes that marketers are continuously making time and time again.
In this post, I’m not just going to share the mistake but I’m also going to share with you an in-depth look at how you can avoid them and a special cheat sheet that I’ve used to help ensure that my metrics don’t pause faster than a mannequin challenge.
Let’s get to it…