“More than 34% of the people worldwide use email.
That’s about 2.5 billion people.
It’s predicted to increase to 2.8 billion email users in the next 2 years.
Yup, email’s popular.
The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily.
Out of this 196 billion emails the majority, 109 billion, is business email.
Let’s put it simply.
Email marketing is a vibrant and powerful way to connect with people.
Bringing it home, think about your own experiences.
Do you even know anyone who doesn’t have an email address?
You probably receive a number of HTML emails each week (I sure do).
You read them, get inspired by them and even look forward to the next one.
Email is a big part of our lives.
A very big part.
Email marketing is also a very personal way of reaching your target customers.
Messages from your friends and family are sitting next to email updates from your company.
That’s why email marketing works at it’s best when it is personalised.
Email can be tailored to customer actions so that every communication is relevant to their interest.
You can cover topics like changes in your company, victories, request feedback to your customer – this list is virtually endless.
With 2.5 billion users, email isn’t going anywhere.
Still thinking Email Marketing is not something for your company?
Let us give you 6 reasons why Email Marketing is a channel you should not be ignoring.
1. More effective than social media (for customer acquisition)
Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy.
Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them.
And because of that, it is an important first step towards reaching your ultimate goal – the conversion.
But when it comes to converting people into members, customers or supporters, email marketing is the way to go.
A study by Custora from 2013 found that customer acquisition via email marketing has quadrupled in the four years preceding 2013.
Email marketing then already accounted for nearly 7% of all customer acquisitions that occurred online.
2. Economic and Cost Effective
It’s easy, effective, and inexpensive.
Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.
You don’t have to take my word for it.
A joint study from Shop.org and Forrester Research found that 85% of US retailers consider email marketing one of the most effective customer acquisition tactics.
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns.
With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients.
Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win – win situation!
#3 Personal and Customisable
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.