All online marketers know it: the bigger your email list, the more you will sell.
Email is widely regarded as one of the most effective digital marketing channels when it comes to return on investment with good reason: it works.
That’s why you should do whatever you can to grow your email list.
But growing your email list isn’t always easy.
To grow your email list, you need visitors to subscribe to it by filling out an optin form first.
But – which optin form should you use?
Which are the best optin forms?
There are many different types of optin forms to choose from, and not all of them are created equal.
Some are highly effective at converting website visitors into email subscribers.
Some are not.
At the same time, some optin forms are subtle and appreciated by your visitors, while others are more aggressive, disrupting their user experience.
For maximum success, you need to choose a mix of highly effective optin forms that work best for your specific website.
This article explains what different types of optin forms are available to you, how effective they are in converting website visitors to email subscribers, and what you can do to maximize your conversion rate.
The Classic Optin Form
An optin form is a form you embed on your website where visitors can leave their email address, their name and other crucial information, click a button and subscribe to your email marketing list.
Usually you offer your readers a compelling reason to sign up: a free report, video module or tool that’s useful for them and helps them reach their goals.
You can embed this optin form wherever you want on your WordPress website through a simple shortcode or plugin.
But most commonly, you’ll find them at the bottom of a blog post, or within the blog post itself like this: