With your content live on the web, how do you know which pieces are creating results…and the ones that aren’t?
Unfortunately, a stunning 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like (Source: Hubspot).
Additionally, only 30% say their organizations are effective at content marketing.
A big piece in being successful in your content marketing is measuring and gauging your efforts so you can improve your strategy over time.
Companies who decide to publish content and “hope it works” will always yield fickle results.
However, if you have an audit system where you measure results and the impact of your content strategy, you’ll eventually create a winning formula that will ultimately improve your bottom-line.
You’ll publish content that captures attention, drives engagement, and keeps prospects connected to your brand.
The good news is there is a simple way to test if your content marketing is working.
Consider the following questions when measuring your strategy to begin generating consistent, favorable results.