Search engine optimization (SEO) has long been an important strategy for business success, and it’s becoming more relevant.
More people are ditching desktops and laptops in favor of mobile-only devices, and conversion rates on smartphones are 15 times higher from searches than as a result of social media recommendations.
Need more convincing? Take a look at these statistics:
- 81 percent of B2B buyers start with a web search, and 9 out of 10 B2B buyers say “they’ll find you” when they’re ready to make a purchase.
- 78 percent of internet users in the U.S. researched products and services online in 2013, with more than 10.3 billion monthly Google searches.
SEO can bring a lot of value, so whether you should be managing it yourself is worth some thought. Here are seven compelling reasons to hire a pro.
1. SEO is not easy.
Read an article about on-page SEO best practices and you might think you have it all figured out.
In reality, an effective SEO strategy covers a lot of ground.
There are technical considerations specific to your website, content optimization, user experience and effective backlinking.
Not to mention optimization for other emerging rank factors such as RankBrain and social. And what about your local SEO efforts?
A professional can recommend and execute the best strategies for each.