When it comes to getting major influencers to help with your marketing efforts, you can be embarking down a treacherous path.
While it’s crucial to on-board folks who have a lot of sway with your market, you have to be careful not to rub them the wrong way.
In some cases, it can be just as easy to either get ignored by the influencers altogether, or goad them into giving you the wrong kind of marketing.
With that in mind, here are four do’s and 4 don’t’s to pay attention to when you are trying to get influencers to help market your product.
1. Do choose your influencers wisely.
First, and probably most importantly, is to choose the right influencers to reach out to. You want to make sure their following is actually part of your market. That way, your message gets conveyed to people who will actually have an interest in what you’re promoting.
For example, in 2010 when author Shel Horowitz published his 10th book, “Guerrilla Marketing Goes Green”.
He quickly identified that the appropriate influencers for his market would be newsletter publishers, bloggers, best-selling authors and the like.
He reached out to these influencers, and saw tremendous results from the campaign.