Web technology changes rapidly.
I mean, let’s face it: the Internet is different today than it was just a few years ago.
So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant.
Even if you create a compelling, interesting site – employing outdated SEO strategies can affect you negatively.
Below I’ve outlined 8 outdated SEO strategies you need to cut out right away.
Using the following methods would result in penalties that can hurt your presence in the SERPs.
Thankfully, they’re easy to avoid once you’re aware.
Let’s get to it.
1. Stop Ignoring Other Search Engines
2. Stop Using SEO Data in Your WordPress Themes
This is more of a preference than anything, but I have seen people lose all their SEO data because they used the built-in SEO features.
Adding meta descriptions to hundreds of pages because they were all lost in the move doesn’t not sound like fun.
It’s a part of best practices to follow the convention to separate presentation from content to avoid this.
Otherwise when you switch themes, you will either:
Lose all your data
Or have to migrate everything, which isn’t easy.
3. Stop Ignoring Mobile Site Optimization
On January 10, 2017, Google announced that
…pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.
Most web designers have noticed the mobile-first trend that took over web design a few years ago.
Despite this, a large majority of sites are still not mobile-friendly.
Even if the majority of your audience views your content from a desktop computer, you will still miss out on mobile traffic.
What you can do:
Make sure your text has readable zoom.
Use a mobile responsive WordPress theme.
Avoid using Flash or other software that isn’t common on mobile devices.
Place links far enough apart so they can be tapped easily.
Read up on Accelerated Mobile Pages (AMP), because it’s becoming increasingly important.