What do good soldiers have in common?
The ability to use the right weapons from their arsenal at right times!
The same goes for SEO tools also.
There are over hundred SEO tools, to help you with different activities like keyword planning, link building, managing content etc.
But, finding the right SEO tool can be as hard as finding a needle in a haystack.
We decided to go straight to the source and asked this simple question – “What are your favorite SEO tools? ”.
These experts have run several successful SEO campaigns and have tried & tested a number of SEO tools along the way.
While some suggestions include popular and well-known tools like “Buzzsumo, Ahrefs, SEMRush, etc.”, you will also find a bunch of hidden SEO gems in like – Deep Crawl, Mass Planner, Squirrly, Ubersuggest – that you can really dig into.
Here are the recommendations from the experts:
1. Martijn Scheijbeler
- SEMrush: Do I need to say more why? Their teams are awesome and support us in everything we need/ask for.
- Google Analytics 360, ever wanted to track literally everything users do on your site? Well Google Analytics 360 makes it possible for The Next Web by allowing us to track hundreds of millions of events on a monthly basis and still having a ‘relatively’ easy set-up.
- Yoast Plugins: Believe it or not but TNW is still running on WordPress. But building most of the technology on article pages for SEO is useless as theYoast plugins provide this. With some tweaks to their plugin it works great for TNW.
- Our own Rankings Setup: I’m still a huge fan of tracking rankings, not to see what your ranking is for a specific keyword but to get more sense on what kind of trends you’re seeing across regions or for certain industries/groups you’re operating in. Our own set-up is extremely cheap and can handle tens of thousands of keywords.
- Google Tag Manager: Handling tracking for Google Analytics, Facebook, Intercom etc is mostly handled within The Next Web. We were able to live without a Tag Manager until a year ago. At some point when you have too many code bases, things get out of hand and this fixed it for us. We can trigger almost any code we want at any point.