The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being Google’s heightened push towards strong user experiences.
It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.
Today, the ‘secret’ to SEO is no secret at all. It’s common sense. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Here are 9 SEO ‘secrets’ that will lead your brand to awesome.
1 – Stop overthinking it
The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. The best thing to do is to keep your mind off the complexities and instead, focus on delivering the best possible user experience.
2 – Keep content fresh
When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content.
3 – Prioritize usability
Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time.
Just recently, Google announced that more than half of its US searches are now coming from mobile devices.