If you’re managing a small business, odds are, you’re going it alone.
I don’t mean you’re isolated or cut off.
That isn’t a dig at your interpersonal skills.
What I mean is, you’re probably a one-person marketing department.
After all, that’s why you’re here: to hone your chops.
At first glance, this makes a lot of sense.
No one knows your business like you do, and consultants — especially top-tier consultants — demand retainers to the tune of several thousands of dollars per month, which you simply can’t afford.
The problem is that marketing for startups and other SMBs isn’t just a matter of skill.
It’s also a matter of tools. Saying, “I’ll do it myself” often also means giving up access to the marketing tools that agencies and enterprises use all the time.
Sadly, for all the effort you pour into to content and creativity, you run the risk of ending up outgunned by the “big dogs” who can afford those higher price tags.
Most of the enterprise-quality technology that will take your marketing activity to the next level is also enterprise-priced.
Fortunately, however, the world of web apps has been opening up considerably in recent years.
Today’s tech companies are also more adept at implementing APIs and integrations, so tools are made to play well together, increasing their value.
As marketing tools have saturated the realm of the enterprise, the companies behind them are forced to shift focus towards the “long tail,” so they can maintain growth.
What’s more, competition is now fierce, which means that providers can’t get away with slapping hefty price tags on their products like they used to.
It all adds up to a situation that’s more favorable towards independent businesses than ever before.
There are now plenty of marketing tools with downright amazing capabilities that are perfect for SMBs.
The nine tools discussed below will give you enterprise-grade technology at affordable prices.
1. GetResponse’s Marketing Automation
Automated email marketing is a crucial tool that ecommerce businesses of all sizes need to be utilizing.
It allows you to distribute extremely relevant messages to your audience members at the exact moments in which they’re most receptive.
GetResponse offers a suite of powerful automation tools, and you can set up workflows using an easy drag-and-drop interface.