I think that one of the reasons that we all hate telemarketers is that they take away so much of our precious time with long and boring pitches only to find that we are not interested in it anyway.
The same applies to other first contact meetings, such as networking events.
So how quickly and succinctly can you deliver your message?
I was telemarketed yesterday by our phone company, and the first thing that they did right was to not hide their phone number behind a Blocked CallerID.
This guy was lucky to catch my attention by saying he is “my account manager from XYZ company”.
OK . . . a little bit interested – they have given me my own account manager !!
He is probably just another sales guy, but it sounded good.
He said something about a special offer to save us money.
So I set down the challenge – “Can you tell me what it is in 3 sentences or less?” because that would be a about the duration of my attention span.
To his credit, he kept me on the line for just 10 minutes in which time we agreed on the new offer, and answered another question that I had about our account.
I’m saving $24p.m. and getting an extra 6Gb of Data, so I’m happy.
Bottom line though is that if he had not been able to present his message concisely, I probably would have thanked him and hung up on the call.
And people will do this to you mentally at a networking meeting or a chance introduction in the lift or at the footie, etc, if you cannot deliver your message quickly and concisely.
What do you do?
Oh we build websites with lots of super neat techie code that makes the widgets go whizzbang and we can extricate the complicate with the superlative of the wonderful . . . blah blah blah
Did I loose you somewhere in there?
So, what do you do?
We help business owners get more customers and repeat sales.
If you are a business owner, you may well be interested, and ask something like . . . “Oh, how do you do that?”
And so, a conversation is started that might lead to so new business.
We don’t necessarily condone telemarketing as a way of finding new customers. It is invasive and offensive to many people . . . which puts them offside from the start.
We recommend marketing techniques that
- attract customers to you,
- engage them,
- educate them about your industry in general, (not necessarily your products and company, as they will get that anyway from your branding),
- and build the trust so that they come to you to make the purchase.
But if you must call existing customers that you don’t know personally, (like my telephone company calling me), then be prepared to be concise and get to the point. You will get more sales from a short message.
Of course, be sensitive to your target market. As mentioned in the quote below, if your customers are retirees, they probably want to chat for a good 30-60 minutes before even talking about products and purchases LOL
Well, that is quite simple really!
What should you do now?
- Make sure that your intro message is short and concise
- Talk to us about non-invasive marketing strategies to ATTRACT clients
- Want some help or ideas? Just contact us at Hotpink Websites now.
Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship that telephone callers provide.
~ Charles Duhigg
Remember – A short message means more sales