Are they using your database . . . ? ?
How cheeky is that !
An acquaintance recently suggested that I join her online newsletter, so I did.
As expected, I received an opt-in confirmation email.
And when I clicked on the confirmation link, I was told that my Subscription was Processed Successfully . . .
. . . AND . . . would I like to subscribe to these other publications.
At first I thought . . . how cheeky is that!
But then I got to thinking about my poor friend!
She was using a free auto-responder service, and was now paying the price by diluting and sullying her brand with MLM and internet money making schemes, and the like.
To quote a former Australian Prime Minister – “there is no such thing as a free lunch”. Eventually you pay the price somewhere.
And if you are using a free Newsletter service, they are going to be monetising it somewhere, somehow.
You just need to be totally aware of where and how.
Here is a screen shot of the Opt-In. (Click on it to see it full size.)
What should you do now?
1. If you are not sending a Newsletter to your clients, you should be!
2. Check if your Newsletter system exposes your clients to other subscriptions, or just yours.
3. Want some help or ideas? Just contact us at Hotpink Websites now.
“”If all the soldiers in all the armies in all the world put down their weapons and picked up tools and started building sustainable, carbon zero housing for all the people of the world, our problems would be over and real life for all people would begin.”
– Michael Reynolds
Remember – you get what you pay for
When starting your newsletter, ask the question – Are they using your database ? ?