‘Cold email’ is an ugly term. It’s lowbrow. It’s ‘cold’. Who wants that? But like anything in life, when used correctly, it can be a powerful tool to generate leads for your business.
You and I probably receive at least one or two every day.
The one we scan for less than a second before hitting the delete key.
According to some tests we ran, they received a 30-50% response rate from cold email.
On the other end of the spectrum, Shane Snow from Contently sent 1,000 test emails to executives and received a 1.7% response rate.
Suffice to say, results may vary.
This got me wondering what goes into a great cold email — the ones that evoke a response, and what goes into a terrible email — the ones we ignore every day.
First, I went through my LinkedIn emails to find one of the worst examples of what not to do, and came across this gem: