Columnist Marcus Miller provides a comprehensive look into ranking factors for local search. Including negative ranking factors and ways to differentiate yourself from the competition.
Local SEO is getting more difficult for many businesses.
Google’s move from seven to three listings in the local pack, and the threat of various ads in the local space, has created a fiercely competitive environment for local businesses.
Suffice it to say, if you wish to rank in that three pack in 2016 and beyond, your local SEO has to be 100 percent on point.
In this article, I want to take a look at the primary local SEO ranking factors, along with the major competitive difference-makers and negative ranking factors.
I will break down each of these to ensure that you have a solid, strategic local SEO game plan.
Local SEO: the state of play
In a hotbed of organic search competition, the local results have been a source of salvation for many local businesses.
They give users looking for local businesses an easy way to distinguish local from organic, and rankings are relatively straightforward.