There will no longer be any type of “mobile-friendly” adjustment done just for mobile users. Effectively, if you’re not mobile-friendly, that will have an impact even on how you appear for desktop searchers. Google has begun testing its mobile-first index, which will primarily look at the mobile version of your website for its ranking signals… Read More »
Do you have trouble remembering passwords? These days, everything we do online has a password to login. It’s not unusual for the average person to have a dozen or more passwords, and a business owner will have many more. And every time that you cannot remember a password wastes a lot of your time .… Read More »
Quickly get ahead of the game now with . . . “5 Easy Things to Fix On Your Website this week to Increase Sales” Now including an all-new, crucially important Bonus 6th Step.
There can be no doubt that Google’s Mobile Changes will affect you if your website is not mobile responsive. You should take the quick 1 minute test given in the article below. Google is all about providing website content to readers, so it follows that the content must be in a form that is easy… Read More »
One thing many people forget when dealing with data: outliers. Even in a controlled online experiment, your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way?
There are many articles written every day on how to acquire more users, clients and how to take advantage of the most prominent advertising channels out there, like Facebook. But, do they apply to B2B businesses? The truth is, most B2B businesses are very, very different than B2C businesses in pretty much every sales aspect.… Read More »
Hiring a customer service rep – or any employee, for that matter – is one of the most important decisions you’ll ever make as a business owner. Hire poorly and your company could tank. Hire well and you’ll create a world-class business. “The secret of my success is that we have gone to exceptional lengths… Read More »
You might think it’s a bad thing to be put on “blast,” or to be called a “drip” (that’s how kids these days talk, right?), but when it comes to email marketing, these terms have a very different meaning. Today, a huge amount of outbound marketing comes in the form of email marketing—especially for smaller… Read More »
One reason startups come to me is because they need help with content marketing. The number one problem most startups have is that they fly blind with content. They have no framework for their efforts. In other words, they have no strategy. So despite 86% of B2B marketers and 77% of B2C marketers using content… Read More »
The meta description is a ~160 character snippet, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO. What does a meta description do?
Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on… Read More »