Social media has quickly become an essential factor in building a personal brand or business, and more and more companies are finding success through Instagram.
This platform is somewhat tricky to maneuver, but once you start gaining traction there, your visibility will skyrocket.
It’s not enough to simply post – savvy Instagram users know when to post, what to post, how to connect with other users and how to utilize these platforms to gain followers and eventually monetize.
Between the two of us, we have more than 1.2 million followers on Instagram.
Here are our tips for expanding and maintaining your brand through strategic Instagram tactics.
1. Know what to post (and what not to post).
It’s also important to remember that not every post needs to be original content — as long as you apply your unique perspective.
Finance professionals, for example, could post quotes from industry leaders, breaking news stories, etc., including your thoughts or opinions in the captions.
It’s a tremendous opportunity to show-off to your demographic your insight, knowledge and relevance in the industry.
2. Use tags.
There are a number of great business, finance, technology, travel and lifestyle accounts, which are looking to create a community of followers through their content.
These accounts rely heavily on user created content rather than original content, creating an opportunity for you to be featured, and thus gain new followers.
It’s another way to open yourself up to an entire community of new followers that you may not have been able to reach before.
3. Comment and engage with potential followers.
Engaging and interacting with your target market is just as important as gaining their views or likes.
For example, if you are in technology, try going to the accounts for companies like Apple, Microsoft, Google, etc. and engage with users who are interacting with those pages.
Go to their profiles and like their posts, repost them or leave comments.
Additionally, sincere and thoughtful commenting goes a long way and are almost guaranteed to secure you a follow in return.