Before I dive into Instagram and user-generated content (UGC), let’s start with the fundamentals of curation.
If you are unsure as to the definition of ‘curation’ – it is simply:
The gathering and sharing of others’ content.
This means you can effectively leverage the influence and credibility of those around you by collecting their content to fill your own social profiles (or websites, with permission), raising your presence while doing so.Curated content typically takes the form of anything from free eBooks, infographics, informational articles to videos and podcasts.
It’s a win-win for all…you gain great material to share; the authors get credited with compounded traffic and exposure.
Here’s an example of a curated post from my Twitter feed:
Curation should always be skilfully balanced with your own thought-provoking material to generate a buzz, centred on community building (engagement with those you curate from) and influence (created around you by those who share your original content).
Now, another key component to bridging relationships with industry contacts, influencers and customers is our friend: user-generated content.
User-generated content can take the form of reviews, compliments, visuals and experiences drawn directly from the social feeds of those who matter to your brand. Namely: real customers who are overjoyed with your service.
Imagine combining the power of curation with the force and credibility of positive user-generated content…in visual format.
Beautiful things happen!
I’m talking the best compliments about your business, products and service alongside real customer photos with all the engagement from their fans to boot.
That might spark anxiety for the perfectionistic brand manager. Perhaps you’re immediately worried about the quality issues and/or inconsistent nature of customer photos? Well, think again…