Everyone wants more likes, RTs, pins, favorites and shares on their social media posts.
Isn’t that the point of social media, to spread your business and personal influence to as many potential followers and customers as possible?
But how do you earn those RTs and shares?
It may feel like there is some sort of secret sauce that makes some users get more than you, but it isn’t.
Here are numerous ways that you can boost engagement on your social media accounts.
Listen to and engage with your Customers
This one is easy and is one of the main elements of the Duct Tape Marketing Social Media System.
Social media is not designed to be a one-way street.
You can’t just broadcast your messages and expect your customers to engage with you.
Social media is best used as a listening post, a momentary glance at what your customers are doing and talking about.
Take time to listen to your customers.
Create a Twitter list of your customers and maybe even the accounts they engage with most.
Find what they’re talking about and, if it applies to your business, join the conversation.
Imagine if you are a plumber, and one of your customers tweets their frustration with a DIY plumbing project they are working on.
This is a perfect opportunity to offer some tips.
If they can fix it, great! Now you have earned even more trust.
If they can’t figure it out, I’d be willing to bet you’ll be the first plumber they call.
Add Visuals / Videos
Social posts are much more likely to be engaged with if they have pictures or videos attached.
This can be anything from product pictures, to behind the scenes photos, to custom infographics or designs.