Brisbane Good Food and Wine Show
Yes, it’s on again – the Brisbane Good Food and Wine Show!
Anita and Darren from Bistro Tea have a stand at the Brisbane Good Food and Wine Show where you can check out their great range of Bistro Teas and Tea products.
Especially because they are giving . . .
away a great Bistro Tea Package at the show as well as lots of fresh cups of tea.
So when you are feeling a bit tired from all the walking around the exhibition, head on over to the Bistro Tea stand for a refreshing cup of tea.
What more could you ask for?
Now . . .
After I got off the phone from talking with them, my marketing creator brain went into overdrive.
I quickly called them back and proposed the following . . .
- Come up with a great give-away package for the show
- Create a new page on the website with an email opt-in form
- Make a QR Code that opens the web page with the optin
- Build posters and flyers for the show with the QR Code displayed as well as a link to the page
Then encourage people to use the iPhone or other smart phone to scan the QR Code, taking them to the registration page . . .
. . . where they type in the first name and email address
to be in the draw for an amazing Bistro Tea Package.
This will simplify the registration process – fewer bits of paper flying around everywhere – and more importantly, it will reduce the admin overhead of uploading the email addresses.
A great marketing idea created in a few minutes for our client.
Well, that is quite simple really!
(Noticed that I am saying that a lot in my blog posts of late – interesting . . . )
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What should you do now?
- Head on down to the Brisbane Good Food and Wine Show.
- Try some Bistro Tea.
- Want some help or ideas? Just contact us at Hotpink Websites now.
Strange how a teapot can represent at the same time the comforts of solitude and the pleasures of company.
~ Author Unknown