Business is constantly changing, the market is constantly changing, your customers are constantly changing.
So it makes sense that your website should be changing as well . . . the trouble is that most websites do not change from the day they are launched.
It’s like if . . .
. . . years ago you had a record shop, (selling vinyl LP records – remember what they are), and over time you did not adapt to stock CD’s, DVD’s and Bluray.
There is still a market for vinyl records, but it is a very small and specialised niche.
If you had not kept up to date with that niche market, you would still be out of business today!
And your website is just the same.
It must stay up to date with the current market to be relevant and to be of use to your business.
But here’s an even more important reason to regularly update your website.
Google loves up-to-date websites and website content.
It’s a well-known fact that Google love fresh content and websites that are kept up to date.
As the saying goes . . . for SEO Search Engine Optimisation . . .
CONTENT IS KING!
So the best thing that you can do for your website results is to continually add new content to your website.
And as a client of Hotpink Websites, we make that really easy for you to do.
You will find that it is . . .
- Very easy to change content
- Super simple to add new pages
And the training and support on how to do it is excellent.
These are 3 things to look out for when choosing a new website design company.
But most importantly, remember to keep your website up to date with your business and your industry trends.
Well, that is quite simple really!
What should you do now?
- Make a habit of regularly updating your website content.
- Want some help or ideas? Just contact us at Hotpink Websites now.
In life you are either a passenger or a pilot – your choice.