To expand your business, you’ll need more local visitors to your website.
You’ll also need content if you expect those visitors to come from organic search.
You can create content yourself, but that takes time.
If you don’t want to make the necessary investments in content creation, then consider buying a local website or blog that already has the content you need.
Wait, You Want Me to Buy Something?
Let’s look at the options for creating local content on your website:
Hire someone to create/write/post content on your website.
Hiring someone, even an intern, typically costs money.
Use a current employee.
While that current employee might have the proper skills to do the work, it’s taking them away from doing what they were hired to do.
That employee could also be you, but do you really have time with everything else you’re doing?
Outsourcing this work can be a good option, and many successfully do this.
Keep in mind that like hiring a new employee, it will take some time for the person doing the work to get up to speed.
Outsourcing to an agency or consultant means they aren’t doing that work full-time for your business because they also have other clients.
Buy a website.
Negotiating and purchasing a website or blog that already has the content you need would save you time, although it will involve some initial cash outlay.
Advantages of Buying a Local Website or Blog
There are several advantages of buying a local website or blog that has the content that complements your business:
No surprises. You already know the content and you can review it ahead of time.
But you’ll still need to do your due diligence first.
You’ll know the traffic you’ll gain. If the website you’re buying has traffic coming to it, then you can pass that traffic right onto your current website.
Adding content to your site and expanding it will bring your business more exposure.
If it’s local (which I recommend), then you’ll most likely get more local customers.
You’re branding your business with that website’s visitors.
If they aren’t your customer yet, there’s a good chance they’ll try you out.